Make the leap

Economist Impact, supported by Accenture, conducted a survey of 100 c-suite executives to understand how Indian businesses view their prospects as a global growth engine. The survey captures their strategic long term objectives around key thematic areas of digital transformation, sustainability initiatives and redefining the workplace strategies.

The findings from the survey and expert interviews gave us more insights into these themes.

Supported by

Bullish corporate sentiment

A positive growth sentiment underlines corporate India's expectations about the nation's growth, as well as their own and their industry's growth prospects.

There are some differences in the experiences and sentiments based on company size.

When asked about their company’s own growth compared to other companies, nearly 7 of 10 (68.6%) medium-sized companies are more bullish about this than small-sized companies and large-sized companies.

On the other hand, while only 37% of the surveyed medium sized companies think the Indian economy will grow at a faster rate, the number rises to approximately 52% for small and 50% for large companies.

*Classification of companies based on size: small-sized companies (annual revenues of INR 10-50 crores), medium-sized companies (annual revenues of INR 50-250 crores) and large-sized companies (annual revenues of INR 250 crores+).

Digital transformation
Digital transformation led growth for Indian corporates
Indian companies are mindful of digitalisation needs and are well on their digitalisation journeys.

69% companies surveyed are increasing their pace of innovation (including 75% of large companies).
6 in 10 companies surveyed highlighted that they have a dedicated team/group for designing innovation strategies and are appointing a CIO.
Sustainability
Corporate India is prioritising sustainability initiatives
There is strong enthusiasm among Indian corporates for a range of sustainability initiatives, which cuts across company size.

Presently 55% of Indian companies are incorporating sustainability initiatives.
77% of respondents express satisfaction with the initiatives that their organisation is adopting under the current business environment.
Redefining the workplace
Hybrid work and a focus on skills is redefining the Indian workplace
Indian corporates are moving away from what was traditionally understood as the ‘workplace’ as they adapt to the changing market environment

48% of the Indian C-suite executives are budgeting to upskill and reskill their employees
47% are planning to adopt hybrid working policies
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